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Empathy. Insights. Impactful Design.

Great products begin with a deep understanding of people. I help teams transform human complexity into simple products and systems that truly make an impact.

About Me

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Hi, I'm Jordan, a design-trained UX Researcher & Strategist with 7 years of experience turning complex user problems into strategic product direction. I specialize in Human-AI Interaction in healthcare, consumer technology and B2B tools with deep experience shaping product strategy, uncovering opportunities in complex workflows, and helping teams make confident, evidence-based decisions.

How I Work

A systematic approach to create clarity in the ambiguous to drive product teams forward

Influence

Bring teams together around what we know, what we don't, and what we should do next.

Understand

Uncover the human, behavioral, and systemic forces shaping a problem through mixed-methods research.

Shape

Turn ambiguous evidence into opportunities, product principles, and strategic direction.

Exploring virtual reality as an accessible alternative treatment for people with social anxiety.

Reimagining exposure therapy with virtual reality

VR | Usability Testing  |  Diary Study  | Survey | User Interviews

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Evaluating the emerging smart glasses market and consumer appetite to identify opportunities for a next-generation wearable experience.

Finding product-market fit in an emerging category

Wearable Tech | Market Research | Product Strategy | Diary Study | User Interviews

Using behavioral data and user research to transform onboarding from a barrier into a pathway to value.

Reducing onboarding effort to unlock adoption

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Human-AI Interaction | Product Analytics | Usability Testing | User Interviews

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Building an EHR embedded AI assistant for physicians

Human-AI Interaction | Design | Usability Testing | User Interviews | Product Analytics 

Bringing generative AI into the physician workflow to reduce cognitive load and accelerate clinical documentation.

Work Samples

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